> ## Documentation Index
> Fetch the complete documentation index at: https://zuperinc-section23.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# A2P 10DLC Setup

**10DLC** (10-Digit Long Code) is a new standard that helps keep SMS messaging trustworthy, reliable, and spam-free. We will guide you through the registration process step by step. Let’s dive in!

## **What is 10DLC, and Why Should You Care?**

10DLC is a system designed by U.S. mobile carriers and the Federal Communications Commission (FCC) to regulate **Application-to-Person (A2P)** messaging using 10-digit phone numbers (like 777-777-7777). It’s all about ensuring your texts reach your customers without getting blocked while protecting them from spam or unwanted messages.

Here’s why it matters:

* **Better Deliverability**: Registered 10DLC numbers have higher messaging capacity and are less likely to be filtered or blocked by carriers.
* **Customer Trust**: It ensures your messages come from a verified business, building trust with your audience.
* **Compliance**: By registering, you avoid hefty carrier fees, message filtering, or even complete blocks on unregistered numbers.
* **Cost Savings**: 10DLC is more affordable than shortcodes and supports SMS and voice capabilities.

In short, registering for 10DLC is necessary if your texts land smoothly in your customers’ inboxes.

## **Who Needs to Register for 10DLC?**

If your business uses Zuper Connect to send texts to your customers in the US, 10DLC registration applies to you. This includes:

* Promotional texts (e.g., sales offers or discounts)
* Transactional texts (e.g., appointment reminders or payment confirmations)
* Customer support messages

<Note>
  **Note**: 10DLC rules don’t apply to short codes or toll-free numbers, only 10-digit long codes.
</Note>

## **What Happens if You Don’t Register?**

Skipping registration is risky! Here’s what could happen:

* **Extra Fees**: You’ll face pass-through surcharges from carriers (and these are increasing!).
* **Message Blocking**: Carriers like AT\&T, T-Mobile, and Verizon may block unregistered messages.
* **Disrupted Communication**: Your customer-facing texts could stop working, impacting your business.

## **Step-by-Step Guide to 10DLC Registration**

The registration process involves working with **The Campaign Registry (TCR)**, the official authority that manages 10DLC campaigns. You’ll need to register your **brand** and **campaign**. Here’s how to do it, focusing on using Zuper Connect.

### **Step 1: Gather Your Business Information**

Before you start, collect these details:

* **Company Legal Name**: The exact name registered with your Employer Identification Number (EIN). Use a third-party EIN lookup service to confirm if needed.
* **EIN**: Your Federal Tax Identification Number.
* **DBA Name** (if applicable): Your “**Doing Business As**” name, if different from the legal name.
* **Contact Information**: Phone, email, and address so that TCR can reach you.
* **Website or Social Media**: A valid online presence (HTTPS website or active social media like a Facebook Page or LinkedIn profile). Make sure it’s functional, secure, and represents your business.

**Pro Tip**: Avoid vague or incomplete info. TCR (The Campaign Registry) reviews your details, and inaccuracies can lead to rejection.

### **Step 2: Update Your Website Policies**

Your website needs a **Terms and Conditions** page and a **Privacy Policy** with specific language for 10DLC compliance. These must be separate, accessible links on your site. Here’s what to include:

**Terms and Conditions**

Add this paragraph:

*Please note that, subject to end-user opt-in, \[Your Company Name] will periodically send SMS payment links, receipts, and care-related notifications. Msg volume may vary. Text HELP for help. Reply STOP to unsubscribe*.

**Privacy Policy**

Include this statement:

*No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.*

If you already have these pages, update them with the above text. If not, create them.

### Step 3: Registration

Let us see the required and optional fields for 10DLC (10-Digit Long Code) registration, essential for businesses in the U.S. to comply with messaging regulations for Application-to-Person (A2P) SMS campaigns.

**1. Profile Information**

**a. Company Details**

* **Profile Alias**: A unique identifier for the company profile.
* **Legal Business Name**: The registered name of the business.
* **Company Website**: The official website URL of the business.
* **Country of Registration**: The country where the business is legally registered.
* **Company Registration Number**: A government-issued business identification number (e.g., EIN in the U.S.).
* **Company Industry**: The industry sector in which the business operates (e.g., retail, healthcare).

**b. Company Address**

* **Street**: The street address of the business headquarters.
* **City**: The city where the business is located.
* **State**: The state or region of the business address.
* **ZIP/Postal Code**: The postal code for the business address.
* **Countr**y: The country of the business address.

**c. Contact Person**

* **First Name**: The first name of the primary contact person.
* **Last Name**: The last name of the primary contact person.
* **Salutation**: The preferred title ( Mr., Ms., Dr.).
* **Job Title**: The contact person’s role in the company (e.g., Marketing Manager).
* **Email**: A valid email address for communication.
* **Phone Number**: A contact phone number, including country code.

**2. 10DLC Brand Details**

* **Brand Name**: The name representing the business for messaging purposes.
* **Brand Type**: The category of the brand, such as:
* **Standard Brand**: For businesses with regular messaging volumes.
* **Low Volume Standard Brand**: This is for businesses with lower messaging needs.

**3. 10DLC Campaign Details**

* **Campaign Name**: A unique name for the SMS campaign.
* **Campaign Description**: A brief explanation of the campaign’s purpose and content.
* **Campaign Type**: The type of messaging (e.g., Promotional, Transactional, Conversational).
* **Message Flow (Opt-in process and consent)**: A detailed description of how users opt in and provide consent to receive messages.
* **Sample Message 1**: An example of a typical message sent in the campaign.
* **Sample Message 2**: A second example of a campaign message.
* **Help Message**: The response sent when a user texts “**HELP**” for assistance.
* **Opt Out Message**: The response sent when a user texts “**STOP**” to unsubscribe.

  Submit the above details via [**support@zuper.co**](mailto:support@zuper.co) for registration.

## **Optional but Recommended for Enhanced Compliance**

* **Business ID & Type**: A unique business identifier (e.g., DUNS number) and its type.
* **Help/Opt-out/Opt-in Keywords**: Custom keywords for user interaction (e.g., “HELP”, “STOP”, “START”).
* **Opt-in Message**: A sample message sent to confirm user opt-in.

### **Best Practices for a Smooth 10DLC Experience**

To ensure your campaign gets approved and your messages reach customers, follow these tips:

* **Be Accurate**: Double-check all info (EIN, website, campaign details) for consistency.
* **Avoid Prohibited Content**: Don’t send messages about cannabis, hate speech, or other forbidden topics. Check TCR’s Messaging Policy for details.
* **Use Clear Opt-Outs**: Every message should include “**Reply STOP to unsubscribe**” and “**Text HELP for help**.”
* **Monitor Campaign Status**: Check your platform for approval updates or requests for more info from TCR.
* **Stay Updated**: 10DLC rules evolve. Look for carrier updates or platform notifications.

**Common Pitfalls to Avoid**

Here are some mistakes that could delay or reject your registration:

* **Vague Campaign Descriptions**: Be specific about your messaging use case.
* **Missing Policies**: Ensure your website has updated Terms and Conditions and Privacy Policy pages.
* **Inaccurate Info**: Mismatched EIN or company names can lead to rejection.
* **No Online Presence**: A non-functional website or unverified social media profile won’t pass TCR’s review.

**What’s Next?**

Once your brand and campaign are approved, you can send compliant 10DLC messages! Your platform, Zuper Connect, will handle most of the technical stuff, but keep these in mind:

* **Monitor Deliverability**: Check if your texts are reaching customers.
* **Respect Opt-Outs**: Honor STOP requests immediately to stay compliant.
* **Plan for Growth**: If your messaging volume increases, you may need to adjust your campaign or request a higher throughput tier.

**Need Help?**

If you’re feeling stuck, don’t worry! Your messaging Zuper Connect platform likely has support resources:

* Contact your platform’s support team for expert guidance via [**support@zuper.co**](mailto:support@zuper.co)

10DLC registration might seem like a hurdle, but it’s a game-changer for reliable, trustworthy texting. By following this guide, you’ll be set up for success with messages that reach your customers and comply with the latest standards.